VILLAGE helps modern families invest in the children they love, from emerging assets to traditional ones. Gifting from anywhere in the world.



We wanted the Village App to feel fresh and fun, turning the process of opening a child savings account and building a family network of gifts into a delightful experience that felt like creating a little Village. In the process we created a comprehensive design system with clean, simple and fun UI elements.

The Village App allows parents to open and grow a multi-asset savings accounts for the children they love. We developed a complete brand and design system inspired by the warmth of a new beginning.

We created an illustration system that represents a Village, inclusive of generative Avatars that represent diversity in modern families, for application across product and brand collateral.

Finally, we created a host of super fun collateral material to help Village tell their story across digital and physical touchpoint, including a website, social media templates, investor presentationsas and super loveable swag for their community.