VILLAGE helps modern families invest in the children they love, from emerging assets to traditional ones. Gifting from anywhere in the world.
The Village App allows parents to open and grow a multi-asset savings accounts for the children they love. We developed a complete brand and design system inspired by the warmth of a new beginnings.
We created an illustration system that represents a Village, inclusive of generative Avatars that represent diversity in modern families, for application across product and brand collateral.
We wanted the Village App to feel fresh, turning the process of opening an account and building a family network for gifting into a delightful experience that felt like creating a little Village.
We developed a complete Figma design system. Easy to use templates and guides for the development of collateral material, as well as a marketing website.