A safe browser for curious kids ages 4 to 10. Turning the internet into an extension of parenting, not of big tech.
With digital childhoods now a global norm, the biggest challenges faced by parents today has become managing their children's access and use of connected devices.
URSOR is FINH's first end-to-end venture, developed exclusively with internal resources, from design, to build, to branding, to marketing.
URSOR is a browser for kids that doesn't track them, doesn't serve them ads, and doesn't treat them like a product. It brings the internet to kids, as opposed to bringing kids to the internet.
For children - URSOR is a safe place to discover new passions and interests independently, through a thoughtful search experience that entertains, educates, and helps acquire useful knowledge.
For parents - URSOR is a platform that lets them monitor what their children see, manage screen time, and take part in their children's internet exploration journey without stress or fear.
It gives parents the ability to choose exactly what links appear in their children's browser, following a bottom-up approach to building a directory of links whitelisted by families.
We developed a set of brand guidelines, inclusive of colours that remind us of the sky, and a typeface that feels soft, playful, but also informative, with a little bit of benevolent authority.
Inspired by the vastness of the universe, as a reflection of the vastness of the internet, we developed a generative word-mark and kite-mark for use across a variety of platforms.
URSOR's visual language is composed of 4 core icons, and fun 3D illustrations, each representing a core belief and value. The elements easily assemble into any asset required now and in the future.
We developed a set of templates and tools to make the creation of communications material fast and effective, and developed a website to help communicate URSOR's value propositions and attract new customers.