We explored the creative potential of combined AI visualization tools to craft a series of consistent static and moving images for brand expression. This experimental Royal Mint project focused on achieving consistency, craft, and visual quality—resulting in a hypnotic set of digital artefacts for use across the brand as objects and backgrounds.

A study in how AI can become a creative partner in shaping elegant, high-fidelity visual assets, breaking away from the general slop normally associated with generative AI.