After closing a $60M round, Hercle partnered with FINH to redefine how the company presents itself to the world. The mandate was clear: elevate the brand to match the scale of its ambition and its growing institutional footprint in global finance.

We shaped a design system rooted in quiet confidence and stability, drawing inspiration from early Italian futurism and the timeless restraint of Olivetti. The result is a visual language that blends institutional trust with a distinctly modern, Italian sense of innovation—calm, assured, and unmistakably forward-looking.

We translated this ethos into a complete digital guideline and UI kit, ensuring that Hercle’s product experience carries the same clarity, structure, and futurist sensibility as the brand itself. Every component was considered carefully, designed to scale elegantly across platforms and geographies.

We brought the identity into the physical world with out-of-home collateral that balances presence and subtlety. These touchpoints were crafted to sit naturally in airports, financial districts, conferences, and global hubs—spaces where institutional finance and technological progress intersect.

And finally, we designed a collection of branded merchandise for Hercle’s institutional user base—pieces that reflect both their lifestyle and the brand’s Italian design lineage. Functional, understated, and purposeful, the collection channels the same spirit of refined utility that defined an era of iconic Italian technology.