After years of growth, Fireblocks had become one of the most trusted names in digital asset infrastructure. With an expanding product portfolio and global presence, the brand had naturally become fragmented across channels and experiences.

Fireblocks partnered with FINH to create a more cohesive and future-ready identity, building on the strength of its legacy while preparing the brand for its next chapter.

At the heart of the rebrand is 'Built on Fireblocks', a concept that positions Fireblocks as the foundation of the digital asset ecosystem.

Using the new Fireblocks triangle as a starting point, we developed a modular grid that underpins the entire identity.

From this foundation, shapes expand, connect and evolve to represent the customers, products and ecosystem built on the platform. The result is a scalable visual language that reinforces a simple idea: everything is built on Fireblocks.

We translated the identity into a scalable brand and digital design system, ensuring the same sense of structure, clarity and cohesion carried across every experience.

From typography and web to marketing, product and global campaigns, every component was built upon the same foundational principles, creating a unified ecosystem designed to scale with Fireblocks and the businesses built on it.

Planning for a major unveiling at Spark 2025, we extended the identity across a wide range of physical and digital touchpoints.

From large-scale out-of-home campaigns and event environments to branded merchandise, keynote presentations, social content and partner communications, the system was designed to scale seamlessly across every market.

From New York and London to Singapore and beyond, the new identity created a unified presence across Fireblocks, its customers and its growing partner ecosystem.